Elston Trailers
CATEGORY: Engineering
SERVICES: Digital Marketing | Sales Support
WEBSITE: elstontrailers.co.uk
01. The Scenario
A well established bespoke trailer company that is being reintroduced to the market with new ideas and a new lease of life.
After moving away from the core brand and service offering, the senior management team wanted to relaunch Elston Trailer back into the market, building on an engineering heritage and a reputation for quality, built-to-last products.
02. The Approach
Many companies have been caught up in the new trend of ‘being innovative’, but Elston Trailers are the real deal. The extent of their product development and the wide variety of industry segments that they cater for, means that they call on every aspect of our services at any one time – we could be doing anything from general business promotion, to dealing with end users on a commercial level as part of the product development process.
We have a varied product portfolio to work with, each with its own market and at different stages of the product life cycle. Some products are one-offs, whilst others are standardised and have their own branding and dedicated marketing resources.
Dan and his team are an extension of our own. They take care of things on a commercial level and offer a level of resource that wouldn’t be realistic to have in house.– Simon Elston – Managing Director, Elston Trailers
03. The Deliverables
Commercially focused product marketing management services.
Within a full commercially focused marketing remit, responsible for all marketing and business development activity including creation and development of brands; signage, design and print; PR and media activity; website design and maintenance; digital marketing including content, paid ads, email marketing, search and socials; exhibitions and events.
The sales and business development activity includes supply chain relationships; account management; lead generation; managing the product development process with the customer; looking for products and opportunities for growth; managing and overseeing the sales process.
