Badger attended the Construction Equipment Association Members’ Forum at ABB in Nottingham on 7 and 8 July 2026.
The two-day event brought together manufacturers, suppliers and industry partners from across the construction equipment sector to discuss the challenges, developments and opportunities shaping the future of the market.
As part of the forum, Daniel Ezzatvar was given the opportunity to introduce Badger and explain how the business supports companies operating across construction equipment, plant hire, engineering and manufacturing.
Although Badger has covered a considerable amount of ground since Daniel left employment and established the business, this was the first time he had formally presented Badger to a room of industry peers, which made the opportunity particularly significant.
Badger has been built around a straightforward principle: businesses operating within technical industries should be supported by people who understand how those industries actually work. Its approach combines practical sector experience with clear commercial strategy, helping businesses communicate complex products, bring innovations to market, strengthen their position and build marketing systems that support long-term growth.
The forum provided an opportunity to share that approach directly with people representing some of the most respected businesses in the construction equipment sector. It was also a valuable opportunity to listen, learn and speak with people who are actively influencing where the industry goes next.
There was plenty to take away from the two days, as well as several conversations and opportunities that Badger looks forward to building on. Thank you to the Construction Equipment Association and ABB for bringing the industry together and providing Badger with the opportunity to contribute.















