News
Badger Marketing has joined the Construction Equipment Association (CEA), strengthening its position within the construction equipment sector.
The move brings the business closer to manufacturers, suppliers and service providers operating across the UK and international markets. It also reflects the direction Badger has been working in for some time – supporting technical, product-led businesses with marketing that is aligned to how they actually operate.
Led by Dan Ezzatvar, the agency works across construction, engineering and manufacturing, with a focus on improving visibility, refining messaging and supporting commercial activity. That includes strategy, but also delivery across web, SEO, exhibitions, branding and marketing materials.
For many businesses in this space, marketing is not a standalone function. It sits alongside operations, sales and project delivery. That often leads to inconsistency or missed opportunities, particularly around product launches, exhibitions and ongoing market presence.
Joining the CEA provides a direct link into a network of businesses facing those same challenges. It also creates opportunities to contribute to wider industry conversations around how marketing supports growth, innovation and product development.
Dan said “I’m really pleased to be a member of the CEA. A lot of the OEM companies in my network are in the CEA, so it made sense for us to join and align to them. There are plenty of opportunities to network in the construction equipment game, but I always see hangers on, who don’t really put their money where their mouth is.
“Now we’re signed up and in the club, I’m looking forward to getting involved, learning from the other members and supporting them whenever the opportunity arises.”
